Red Rooster Auto Labs:
Branding a High-End Automotive Space through Design Visualization

Red Rooster Auto Labs is a premier automotive detailing and paint correction studio located in Florida, serving a niche community of exotic car enthusiasts, collectors, and high-end vehicle owners. The brand stands for precision, performance, and presentation—and the space needed to reflect that same DNA.

We were commissioned to design the spatial layout and produce immersive, photorealistic renderings that wouldn’t just show the facility—but sell the vision. From the beginning, our design strategy was centered around balancing operational flow with customer experience. The garage bay was tucked efficiently at the rear to preserve functionality, while the front-of-house was envisioned as a statement piece—inviting, high-impact, and unmistakably premium.

Inside, the use of bold red accenting wasn’t just a stylistic nod to the brand’s name—it became a recurring design motif that created energy and cohesion throughout the space. Strategic lighting, reflective finishes, and clean sightlines helped reinforce the premium nature of the service, ensuring the environment echoed the same meticulousness as the detailing work itself.

To elevate the impact of the renderings, we staged the visual narrative with luxury vehicles mid-detail, incorporating tools and workstations specific to Red Rooster’s service offering. This not only communicated the function of the space but also helped potential clients envision the care and craftsmanship their vehicles would receive.

The final render package served multiple roles: an internal design validation tool, a marketing asset for attracting high-end clientele, and a cornerstone for stakeholder alignment. By visually articulating what Red Rooster stands for, the project positioned them not just as another shop—but as the destination for elite automotive care in the region.